Advertising diversity : ad agencies and the creation of Asian American consumers /

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Bibliographic Details
Main Author: Shankar, Shalini, 1972- (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: Durham ; London : Duke University Press, 2015.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9780822375616
0822375613