Advertising diversity : ad agencies and the creation of Asian American consumers /

Saved in:
Bibliographic Details
Main Author: Shankar, Shalini, 1972- (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: Durham ; London : Duke University Press, 2015.
Subjects:
Online Access:Connect to the full text of this electronic book

MARC

LEADER 00000cam a22000004i 4500
001 in00003883311
006 m o d
007 cr cn|||||||||
008 150425t20152015ncua ob 001 0 eng d
005 20221130133930.3
020 |a 9780822375616  |q (electronic bk.) 
020 |a 0822375613  |q (electronic bk.) 
020 |z 9780822358640  |q (hardcover ;  |q alk. paper) 
020 |z 0822358646  |q (hardcover ;  |q alk. paper) 
020 |z 9780822358770  |q (pbk. ;  |q alk. paper) 
020 |z 0822358778  |q (pbk. ;  |q alk. paper) 
024 8 |a 99974028893 
035 |a (NhCcYBP)ebc2007486 
035 |a in00003883311 
040 |a NhCcYBP  |c NhCcYBP  |d UtOrBLW 
043 |a n-us--- 
050 4 |a HF5813.U6  |b S53 2015 
072 7 |a BUS  |x 002000  |2 bisacsh 
082 0 4 |a 659.1/042  |2 23 
100 1 |a Shankar, Shalini,  |d 1972-  |e author.  |0 http://id.loc.gov/authorities/names/n2008044144 
245 1 0 |a Advertising diversity :  |b ad agencies and the creation of Asian American consumers /  |c Shalini Shankar. 
264 1 |a Durham ;  |a London :  |b Duke University Press,  |c 2015. 
264 4 |c ©2015 
300 |a 1 online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a The pitch -- Account planning -- Creative -- Account services -- Production and media -- Audience testing. 
588 0 |a Print version record. 
500 |a Electronic resource. 
650 0 |a Advertising  |x Social aspects  |z United States. 
650 0 |a Asian American consumers  |z United States. 
650 0 |a Asian Americans  |x Race identity  |z United States. 
650 0 |a Stereotypes (Social psychology) in advertising  |z United States. 
650 0 |a Advertising agencies  |z United States.  |0 http://id.loc.gov/authorities/subjects/sh97001120 
650 0 |a Minorities in advertising  |z United States. 
655 7 |a Electronic books.  |2 local 
710 2 |a ProQuest (Firm)  |0 http://id.loc.gov/authorities/names/n2007068018 
776 1 8 |i Print version:  |a Shankar, Shalini, 1972-  |t Advertising diversity.  |d Durham ; London : Duke University Press, 2015  |z 9780822358640  |w (DLC) 2014040371 
856 4 0 |u https://ebookcentral.proquest.com/lib/tamucs/detail.action?docID=2007486  |y Connect to the full text of this electronic book  |t 0 
955 |a YBP purchased DDA e-records 
980 |b 147.17  |g 1 
987 |a ybp12202194 
999 f f |s 29d9ec63-1618-44f8-9c20-2aadcc74a66c  |i 9eb6bba4-9bbb-39ec-b3a6-3cbc2523da38  |t 0 
952 f f |a Texas A&M University  |b College Station  |c Electronic Resources  |d Available Online  |t 0  |e HF5813.U6 S53 2015  |h Library of Congress classification 
998 f f |a HF5813.U6 S53 2015  |t 0  |l Available Online