Advertising diversity : ad agencies and the creation of Asian American consumers /

Bibliographic Details
Main Author: Shankar, Shalini, 1972- (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Published: Durham ; London : Duke University Press, 2015.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • The pitch
  • Account planning
  • Creative
  • Account services
  • Production and media
  • Audience testing.