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|a Resilience in a sea of change.
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1 |
|a London, United Kingdom :
|b SAGE Publications Ltd,
|c 2016.
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|a 1 online resource (1 video file (36 min., 21 sec.)) :
|b sound, colour.
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|a SAGE video forum
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|a Presenter, John Alvarado.
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|a John Alvarado, brand marketer for Corona Extra, discusses brand resiliency and how Corona has stayed relevant. Brand resiliency is possible through understanding customers and evolving to meet demand. Alvarado discusses Corona's marketing strategy, how to promote brands and how to engage as a brand in a relevant way.
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|a Specialized.
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|a Closed-captions in English.
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|a Description based on online resource; title from home page (viewed on July 15, 2016).
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|a Branding (Marketing)
|0 http://id.loc.gov/authorities/subjects/sh2007006470
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| 650 |
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|a Organizational resilience.
|0 http://id.loc.gov/authorities/subjects/sh2013000089
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|a Consumer behavior.
|0 http://id.loc.gov/authorities/subjects/sh87006429
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|a Corona Extra.
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|a Internet videos.
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|a Alvarado, John,
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|a Sage Publications.
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|a Texas A&M University
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