Resilience in a sea of change.

John Alvarado, brand marketer for Corona Extra, discusses brand resiliency and how Corona has stayed relevant. Brand resiliency is possible through understanding customers and evolving to meet demand. Alvarado discusses Corona's marketing strategy, how to promote brands and how to engage as a b...

Full description

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video forum.
Subjects:	Corona Extra. Branding (Marketing) Organizational resilience. Consumer behavior. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video