Customer centricity.

Strategic management and customer centrality can be beneficial for companies if used effectively. Customer-centric companies are believed to deliver superior value and achieve strategic objectives more easily. The themes of customer centrality can be split into two domains, macro and micro, covering...

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Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	Strategic marketing ; 2.
Subjects:	Customer relations. Strategic planning. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video