Perennial seller : the art of making and marketing work that lasts /
Explores how some works and artists achieve longevity when most disappear after initial success.
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| Format: | Book |
| Language: | English |
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New York, New York :
Portfolio/Penguin, an imprint of Penguin Random House LLC,
[2017]
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| Subjects: |
Table of Contents:
- The creative process: from the mindset to the making to the magic
- Positioning: from polishing to perfecting to packaging
- Marketing: from courting to coverage, pushing to promotion
- Platform: from fans to friends and a full-fledged career
- Conclusion: what's luck got to do with it?