Perennial seller : the art of making and marketing work that lasts /

Explores how some works and artists achieve longevity when most disappear after initial success.

Bibliographic Details

Main Author:	Holiday, Ryan (Author)
Format:	Book
Language:	English
Published:	New York, New York : Portfolio/Penguin, an imprint of Penguin Random House LLC, [2017]
Subjects:	Marketing. Selling. Branding (Marketing) Creative ability. BUSINESS & ECONOMICS / Marketing. LANGUAGE ARTS & DISCIPLINES / Authorship. PSYCHOLOGY / Creative Ability.