TravelSmart : an international approach using social marketing techniques to change travel behaviour /

This case presents an example of the application of behaviour change tools and methods to the task of shifting travel demand from car trips to alternative transport modes. Through analytical marketing analysis techniques (segmentation, the Marketing Mix and the 4Ps) we gain insights into the success...

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Bibliographic Details

Main Authors:	MacGregor, Ewen (Author), Graham, Colin Ashton (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Choice of transportation > Case studies. Social marketing > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book