Liverpool's challenge : using social marketing to address obesity /
Liverpool's Primary Care Trust (PCT) initiated a strategy in 2008 to encourage healthy eating habits and end obesity. After incorporating strong social media strategies, it launched a 15-month programme that took the form of a challenge to people in Liverpool to collectively pledge to lose a mi...
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Format: | eBook |
Language: | English |
Published: |
[London] :
SAGE,
2016.
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Series: | SAGE knowledge. Cases.
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Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
Call Number: |
RA645.O23 |
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Call Number | Status | Get It |
RA645.O23 | Available |