Liverpool's challenge : using social marketing to address obesity /

Liverpool's challenge : using social marketing to address obesity /

Liverpool's Primary Care Trust (PCT) initiated a strategy in 2008 to encourage healthy eating habits and end obesity. After incorporating strong social media strategies, it launched a 15-month programme that took the form of a challenge to people in Liverpool to collectively pledge to lose a mi...

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Bibliographic Details
Main Author: Thomas, Jane (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Weight loss > Social aspects > England > Liverpool > Case studies.
Social marketing > Case studies.
Obesity > Social aspects > England > Liverpool > Case studies.
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Call Number: RA645.O23
 
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RA645.O23 Available