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|2 23
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|a Ling, Pamela M.,
|e author.
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|a Peer crowd market segmentation to reduce smoking among young adults in bars and nightclubs /
|c Pamela M. Ling & Jeffrey W. Jordan.
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| 264 |
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|a [London] :
|b SAGE,
|c 2016.
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| 300 |
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|a 1 online resource :
|b illustrations (black and white, and colour).
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| 336 |
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|a text
|b txt
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|a SAGE knowledge. Cases
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| 500 |
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|a Originally Published in: French, J., Merritt, R., & Reynolds, L. (2011). Psychographic Market Segmentation to Reduce Smoking Among Young Adults in Bars and Nightclubs. In Social marketing casebook (pp. 114-128). London: SAGE Publications Ltd. Print. ISBN: 9780857025449.
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| 520 |
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|a Rescue Social Change Group is a US-based social marketing company that focuses on youth and youth implemented programs. In an attempt to reduce smoking in the city of San Diego, California, it launched a campaign called 'Communer' to help decrease smoking among young adults attending nightclubs and bars. Peer crowd research identified a particular group of young people on which to focus: 'hipsters' who adopt alternative lifestyle influences while rejecting mainstream popular culture. The smoke-free lifestyle was supported through various messages at events, online and through influencers to promote the smoke-free lifestyle to hipsters, and concluded successfully with a notable decrease of tobacco use.
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|a Description based on online resource; title from home page (viewed on April 8, 2016).
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| 650 |
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|a Smoking
|x Prevention
|x Social aspects
|v Case studies.
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| 650 |
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|a Young adults
|x Tobacco use
|z California
|z San Diego
|v Case studies.
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| 650 |
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|a Social marketing
|v Case studies.
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| 655 |
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|a Electronic books.
|2 local
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| 700 |
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|a Jordan, Jeffrey W.,
|e author.
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| 710 |
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|a Sage Publications.
|0 http://id.loc.gov/authorities/names/n82029394
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| 830 |
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|a SAGE knowledge. Cases.
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|u http://proxy.library.tamu.edu/login?url=http://sk.sagepub.com/cases/peer-crowd-market-segmentation-smoking-young-adults-bars-nightclubs
|z Connect to the full text of this electronic book
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|a Texas A&M University
|b College Station
|c Electronic Resources
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| 998 |
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