Peer crowd market segmentation to reduce smoking among young adults in bars and nightclubs /

Peer crowd market segmentation to reduce smoking among young adults in bars and nightclubs /

Rescue Social Change Group is a US-based social marketing company that focuses on youth and youth implemented programs. In an attempt to reduce smoking in the city of San Diego, California, it launched a campaign called 'Communer' to help decrease smoking among young adults attending night...

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Bibliographic Details
Main Authors: Ling, Pamela M. (Author), Jordan, Jeffrey W. (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Smoking > Prevention > Social aspects > Case studies.
Young adults > Tobacco use > California > San Diego > Case studies.
Social marketing > Case studies.
Electronic books.
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Call Number: HV5748
 
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