Project 50 percent : reducing fish discarding through the application of social marketing /

Project 50 percent : reducing fish discarding through the application of social marketing /

This case informs us about the mission of The Centre for Environment, Fisheries & Aquaculture Sciences (Cefas), an internationally acclaimed scientific agency working with UK's Department for Environment, Food and Rural Affairs (Defra). After a thorough investigation on the behaviours and p...

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Bibliographic Details
Main Authors: Nelson, Sue, (CEO and Director) (Author), Revill, Andy (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Fishery discards > Social aspects > Case studies.
Social marketing > Case studies.
Electronic books.
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Call Number: SH327.6
 
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SH327.6 Available