'Change4Life' : tackling obesity at a population level /

'Change4Life' : tackling obesity at a population level /

The Department of Health, in conjunction with the Department for Children, Schools and Families (DCSF) and other government departments, non-government organisations (NGOs), academics and a number of commercial-sector partners, developed a three-year social marketing-based programme to fight the UK&...

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Bibliographic Details
Main Authors: Shaw, David (Author), Hardy, Alison (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Obesity > Social aspects > Great Britain.
Social marketing > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:The Department of Health, in conjunction with the Department for Children, Schools and Families (DCSF) and other government departments, non-government organisations (NGOs), academics and a number of commercial-sector partners, developed a three-year social marketing-based programme to fight the UK's growing obesity problem. Being a national programme, the programme took place between 2007 and 2008 and provided useful insight emanating from various marketing analytical tools and strategies.
Item Description:Originally Published in: French, J., Merritt, R., & Reynolds, L. (2011). 'Change4Life': Tackling Obesity at a Population Level. In Social marketing casebook (pp. 246-260). London: SAGE Publications Ltd. Print. ISBN: 9780857025449.
Physical Description:1 online resource : illustrations (black and white, and colour).
ISBN:9781473934344 (ebook) :