Gillette : global strategy and regional derivatives /

Gillette, a world leader in consumer-packaged goods, exercises a global strategy approach, integrating all aspects of its business: its suppliers, manufacturing sites, marketing, and after sale-services and support. As of the first decade of the 21st century, 70 percent of its sales, 72 percent of i...

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Bibliographic Details

Main Authors:	Menipaz, Ehud (Author), Menipaz, Amit (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Gillette Company. Business planning > Case studies. International business enterprises > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book