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|a 658.4012
|2 23
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|a Townsend, Stephanie,
|e author.
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| 245 |
1 |
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|a Vodacom M-Pesa :
|b 'mobilising' cash in a challenging market /
|c Stephanie Townsend & Rabelani Dagada.
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| 264 |
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1 |
|a [London] :
|b SAGE,
|c 2016.
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|a 1 online resource :
|b illustrations (black and white, and colour).
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|a SAGE knowledge. Cases
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| 500 |
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|a Originally Published in: Townsend, S. & Dagada, R. (2012). Vodacom m-pesa: `Mobilising' Cash in a Challenging Market. WBS-2012-1. Johannesburg: The Case Centre, Wits Business School.
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| 520 |
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|a Vodacom's mobile payment platform - M-Pesa - was a partnership between the South African mobile telecommunications company, the Vodacom Group, and the Nedbank Group Limited. In a country with high cellphone penetration and more than 15 million unbanked South Africans' slower than expected uptake was surprising. Mark Taylor, managing executive for Online and Vodacom M-Pesa, was nonetheless convinced that it had potential - but for it to succeed, he had to find ways to overcome the challenges of making mobile money work in a country like South Africa.
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| 588 |
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|a Description based on online resource; title from home page (viewed on April 26, 2016).
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| 610 |
2 |
0 |
|a Vodacom.
|0 http://id.loc.gov/authorities/names/n2008025116
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| 650 |
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|a Strategic planning
|v Case studies.
|0 http://id.loc.gov/authorities/subjects/sh2008112301
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| 650 |
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|a Marketing
|v Case studies.
|0 http://id.loc.gov/authorities/subjects/sh2008107423
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| 650 |
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|a Mobile commerce
|v Case studies.
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| 655 |
|
7 |
|a Electronic books.
|2 local
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|a Dagada, Rabelani,
|e author.
|0 http://id.loc.gov/authorities/names/nb2011001548
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|a Sage Publications.
|0 http://id.loc.gov/authorities/names/n82029394
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