Kalahari.com : going places with the marketplace /

Kalahari.com : going places with the marketplace /

In February 2010, online retail company Kalahari.com launched the Marketplace, a trading platform aimed at allowing third parties to use the Kalahari.com site to sell their goods. By May 2012, the success of the venture was exceeding expectations. Still, Bill Paladino, chief executive officer of the...

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Bibliographic Details
Main Authors: Townsend, Stephanie (Author), Dagada, Rabelani (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Kalahari.com (Firm)
Strategic planning > Case studies.
Electronic commerce > Technological innovations > Case studies.
Electronic commerce > Case studies.
Electronic books.
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Call Number: HD30.28
 
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