Black like me : creating a legacy. Part D, The legacy /

The first part of this case is set in 1985, when 25-year-old Herman Mashaba and two colleagues decided to enter the ethnic hair-care market in a politically turbulent South Africa with an evocative name for their product and a R30,000 loan. The case consists of four parts, each presenting a phase in...

Full description

Bibliographic Details
Main Authors:	Murray, Tessa (Author), Heil, Dominik (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Mashaba, Herman. Black Like Me (Business enterprise) New business enterprises > Case studies. Strategic planning > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	The first part of this case is set in 1985, when 25-year-old Herman Mashaba and two colleagues decided to enter the ethnic hair-care market in a politically turbulent South Africa with an evocative name for their product and a R30,000 loan. The case consists of four parts, each presenting a phase in the progression of Black Like Me from a 'back-yard' operation in a black township, to an organisation ready to enter the global ethnic hair-care arena in 2002.
Item Description:	Originally Published in: Murray, T., & Heil, D. (2003). Black Like Me: Creating a Legacy; Part D: The Legacy. WBS-2003-3. Johannesburg: The Case Centre, Wits Business School.
Physical Description:	1 online resource : illustrations (black and white, and colour).
ISBN:	9781473966796 (ebook) :