Samuel Adams and the U.S. beer industry /

Samuel Adams and the U.S. beer industry /

Samuel Adams, one of the best-selling brands of craft beer, has been riding a wave of growth and expansion in the burgeoning craft beer segment of the United States beer industry. This text explores the growth of the craft beer segment and illustrates how the introduction of new products or processe...

Full description

Bibliographic Details
Main Authors: Coppin, Addington M. (Author), Miree, Cynthia E. (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Samuel Adams Company.
Beer industry > United States > Case studies.
Microbreweries > United States > Case studies.
New products > United States > Management > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book

Internet

Connect to the full text of this electronic book

Available Online

Holdings details from Available Online
Call Number: HD9397
 
Call Number Status Get It
HD9397 Available