Black like me : creating a legacy. Part A, The source of African beauty /
The first part of this case is set in 1985, when twenty-five year old Herman Mashaba and two colleagues decided to enter the ethnic hair-care market in a politically turbulent South Africa with an evocative name for their product and a R30,000 loan. The case consists of four parts, each presenting a...
|Series:||SAGE knowledge. Cases.
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