Black like me : creating a legacy. Part B, Stepping into the future /

The first part of this case is set in 1985, when twenty-five year old Herman Mashaba and two colleagues decided to enter the ethnic hair-care market in a politically turbulent South Africa with an evocative name for their product and a R30,000 loan. The case consists of four parts, each presenting a...

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Bibliographic Details
Main Authors: Murray, Tessa (Author), Heil, Dominik (Author)
Corporate Author: Sage Publications
Format: eBook
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Online Access:Connect to the full text of this electronic book


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Call Number: HD62.5
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