A new mission statement for the MBC Corporation /

A new mission statement for the MBC Corporation /

Dave Williams has taken over as CEO for MBC Corporation and wants to change the mission statement of the company. However, he needs to get approval from four shareholders: a former board chairman, his father and current board chairman, and two members of his own executive team. Williams must navigat...

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Bibliographic Details
Main Authors: Feddersen, Timothy J. (Author), Edwards, Susan (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Mission statements > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Dave Williams has taken over as CEO for MBC Corporation and wants to change the mission statement of the company. However, he needs to get approval from four shareholders: a former board chairman, his father and current board chairman, and two members of his own executive team. Williams must navigate the varying dynamics and opinions of the shareholders to gain their buy-in and create a new mission statement that will take MBC on a new path for the future.
Item Description:Originally Published in: Feddersen, T. J., & Edwards, S. (2012). A New Mission for the MBC Corporation. 5-112-002. Evanston, IL: Kellogg School of Management, Northwestern University.
Physical Description:1 online resource : illustrations (black and white, and colour).
ISBN:9781473970229 (ebook) :