Storytelling : brewing up a community at Windsor and Eton /

Storytelling : brewing up a community at Windsor and Eton /

Invoking the powerful storytelling vernacular, inspired by Windsor and Eton Brewery's head brewer and case protagonist Paddy Johnson's favoured communication approach, this craft beer case study uses three stories to provide a narrative framework.

Bibliographic Details
Main Author: O'Brien, Justin (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Windsor and Eton Brewery.
Marketing > Case studies.
Beer industry > Management > Case studies.
Storytelling > Case studies.
Communication in marketing > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Invoking the powerful storytelling vernacular, inspired by Windsor and Eton Brewery's head brewer and case protagonist Paddy Johnson's favoured communication approach, this craft beer case study uses three stories to provide a narrative framework.
Physical Description:1 online resource : illustrations (black and white, and colour).
ISBN:9781473971486 (ebook) :