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160408s2016 enka fo 000|0|eng|d |
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|a 9781473971486 (ebook) :
|c No price
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|a HF5415
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|a 658.8
|2 23
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| 100 |
1 |
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|a O'Brien, Justin,
|e author.
|0 http://id.loc.gov/authorities/names/no2001031639
|
| 245 |
1 |
0 |
|a Storytelling :
|b brewing up a community at Windsor and Eton /
|c Justin O'Brien.
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| 264 |
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1 |
|a [London] :
|b SAGE,
|c 2016.
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| 300 |
|
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|a 1 online resource :
|b illustrations (black and white, and colour).
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 336 |
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|a still image
|b sti
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
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|a SAGE knowledge. Cases
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| 520 |
8 |
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|a Invoking the powerful storytelling vernacular, inspired by Windsor and Eton Brewery's head brewer and case protagonist Paddy Johnson's favoured communication approach, this craft beer case study uses three stories to provide a narrative framework.
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| 588 |
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|a Description based on online resource; title from home page (viewed on May 3, 2016).
|
| 610 |
2 |
0 |
|a Windsor and Eton Brewery.
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| 650 |
|
0 |
|a Marketing
|v Case studies.
|0 http://id.loc.gov/authorities/subjects/sh2008107423
|
| 650 |
|
0 |
|a Beer industry
|x Management
|v Case studies.
|
| 650 |
|
0 |
|a Storytelling
|v Case studies.
|
| 650 |
|
0 |
|a Communication in marketing
|v Case studies.
|
| 655 |
|
7 |
|a Electronic books.
|2 local
|
| 710 |
2 |
|
|a Sage Publications.
|0 http://id.loc.gov/authorities/names/n82029394
|
| 830 |
|
0 |
|a SAGE knowledge. Cases.
|
| 856 |
4 |
0 |
|u http://proxy.library.tamu.edu/login?url=http://sk.sagepub.com/cases/storytelling-brewing-up-a-community-at-windsor-and-eton
|z Connect to the full text of this electronic book
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|a Texas A&M University
|b College Station
|c Electronic Resources
|d Available Online
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|e HF5415
|h Library of Congress classification
|
| 998 |
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f |
|a HF5415
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|l Available Online
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