Table of Contents:
  • Introduction: the making of a market
  • The business of masturbation
  • Out of the therapist's office, into the vibrator shop
  • Living the mission
  • Repackaging sex
  • The politics of products
  • Sexperts and sex talk
  • Selling identity
  • Profitability and social change
  • Conclusion: grow or die?
  • Appendix: studying sexual culture and commerce.