Sports marketing 2018-2019 /

Bibliographic Details
Main Authors:	Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Format:	eBook
Language:	English
Published:	Miramar, FL : Richard K. Miller & Associates, [2017]
Edition:	18th edition.
Series:	RKMA market research handbook series.
Subjects:	Sports > United States > Marketing > Handbooks, manuals, etc. Sports > United States > Marketing > Statistics. Sports > Marketing > Handbooks, manuals, etc. Sports > Marketing > Statistics. Marketing research > United States > Handbooks, manuals, etc. Handbooks and manuals. Statistics. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource (584 pages).
Bibliography:	Includes bibliographical references (pages 578-584).
ISBN:	9781577832522 1577832523
ISSN:	2472-5706