Sports marketing 2018-2019 /
| Main Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Miramar, FL :
Richard K. Miller & Associates,
[2017]
|
| Edition: | 18th edition. |
| Series: | RKMA market research handbook series.
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- PART I. THE U.S. SPORTS MARKET
- 1. Market Summary
- 2. Sports Fans
- 3. Professional Sports
- 4. Athletes
- 5. Participation & Recreation
- 6. Top Sports Cities
- 7. Sports Brands
- PART II. SPORTS MARKET SEGMENTS
- 8. Advertising & Sponsorships
- 9. Agents & Agencies
- 10. Concessions
- 11. Fantasy Sports
- 12. Fitness & Health Clubs
- 13. Game Promotions
- 14. Licensed Merchandise
- 15. Memorabilia
- 16. Sporting Goods
- 17. Sports Halls Of Fame & Museums
- 18. Sports Travel
- 19. Stadiums & Arenas
- 20. Speedways
- 21. Ticketing
- PART III. SPORTS MEDIA
- 22. Sports Television Broadcasting
- 23. Sports Radio
- 24. Sports Periodicals
- 25. Newspaper Sports Sections
- 26. Sports Online
- 27. Mobile
- PART IV. MAJOR EVENTS
- 28. All-Star Games
- 29. College Football Playoff & Bowl Games
- 30. FIFA World Cup
- 31. Indianapolis 500
- 32. Kentucky Derby
- 33. NBA Finals
- 34. NCAA Final Four & Tournament
- 35. Olympic Games
- 36. Rugby World Cup
- 37. Stanley Cup
- 38. Super Bowl
- 39. World Series
- PART V. PROFESSIONAL LEAGUE SPORTS
- 40. Major League Baseball
- 41. National Basketball Association
- 42. National Football League
- 43. National Hockey League
- 44. Major League Soccer
- 45. Premier League
- 46. UEFA Champions League
- 47. Major League Lacrosse
- 48. National Lacrosse League
- 49. Canadian Football League
- 50. Arena Football League
- 51. Minor League Baseball
- 52. Minor League Hockey
- 53. NBA Development League
- 54. North American Soccer League & United Soccer League
- PART VI. WOMEN'S LEAGUE SPORTS
- 55. Women's National Basketball Association
- 56. Legends Football League
- 57. National Pro Fastpitch
- 58. National Women's Hockey League
- 59. National Women's Soccer League
- PART VII. COLLEGIATE & HIGH SCHOOL SPORTS
- 60. College Athletic Programs
- 61. NCAA Sports
- 62. NCAA Football
- 63. NCAA Men's Basketball
- 64. NCAA Women's Basketball
- 65. High School Sports
- 66. Youth Team Sports
- PART VIII. FIGHTING SPORTS
- 67. Boxing
- 68. Ultimate Fighting Championship
- 69. World Wrestling Entertainment
- PART IX. GOLF
- 70. Golf Participation
- 71. Men's Tour
- 72. Women's Tour
- 73. Major Tournaments
- PART X. MOTORSPORTS
- 74. IndyCar
- 75. NASCAR
- 76. Formula One
- 77. Formula E
- 78. NHRA Drag Racing
- 79. United SportsCar Championship
- 80. World Of Outlaws
- 81. Motorcycle Racing
- PART XI. TENNIS
- 82. Tennis Participation
- 83. Men's Tours
- 84. Women's Tours
- 85. Major Tournaments
- PART XII. ESPORTS
- 86. Esports Market Assessment
- 87. Leagues & Championships
- 88. Media & Advertising
- 89. Collegiate Esports
- PART XIII. ORGANIZED SPORTS/COMPETITIONS
- 90. Air Racing
- 91. America's Cup
- 92. Bass Fishing & Sportfishing
- 93. Bowling
- 94. Competitive Cheerleading
- 95. Cricket
- 96. Cycling
- 97. Dew Tour
- 98. Dog Shows
- 99. Equestrian
- 100. Events For Athletes With Disabilities
- 101. Figure Skating
- 102. Fitness & Strength Competitions
- 103. Gymnastics
- 104. Horse Racing
- 105. International Champions Cup
- 106. Lacrosse
- 107. Marathons & Endurance Events
- 108. Mountain Bike Races
- 109. Rodeo
- 110. Roller Derby
- 111. Rowing
- 112. Rugby
- 113. Senior Games
- 114. Skiing & Snowboarding
- 115. Soccer
- 116. Softball
- 117. Sport Climbing
- 118. State Games
- 119. Surfing
- 120. Swimming, Diving & Water Polo
- 121. Track & Field
- 122. Triathlons
- 123. Volleyball
- 124. World Beach Games
- 125. X Games
- Appendix A. Academic Centers
- Appendix B. Analysts
- Appendix C. Associations
- Appendix D. Periodicals
- Appendix E. Sports Commissions.