Enlisting Madison Avenue : the marketing approach to earning popular support in theaters of operation /
Virtually every action, message, and decision of a military force shapes the opinions of an indigenous population: strategic communication, treatment of civilians at vehicle checkpoints, and the accuracy or inaccuracy of aerial bombardment. These of U.S. goodwill mean little if its actions convey ot...
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Format: | eBook |
Language: | English |
Published: |
Santa Monica, CA :
RAND Corp.,
2007.
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Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
Call Number: |
U27 .H45 2007eb |
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Call Number | Status | Get It |
U27 .H45 2007eb | Available |