Feminists, feminism, and advertising : some restrictions apply /
| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Lanham, Maryland :
Lexington Books,
[2017]
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| Subjects: |
Table of Contents:
- Acknowledgments
- Introductory remarks on the advertising business and a community of feminist scholars making advertising their business / Peggy Kreshel
- Histories of feminists, feminisms, and advertising
- Women versus brands : sexist advertising and gender stereotypes motivate / Jacqueline Lambiase, Carolyn Bronstein, and Catherine A. Coleman
- The entangled politics of feminists, feminism, advertising, and beauty : a historical perspective / Dara Persis Murray
- "Don't you love being a woman?" : advertising, empowerment, and the women's movement / Ann Marie Nicolosi
- Encoding : feminist critiques of advertising professionals and practices
- Black women and advertising ethics : a womanist perspective / Joanna L. Jenkins
- "What's wrong, you can't take a joke?" : advertisers' defenses of images of violence against women in their ads, 1979-1989 / Juliet Dee
- Exceptional exemplars : practitioners' perspectives on ads that communicate effectively with women and men / Kasey Windels
- The creative career dilemma : no wonder ad women are mad women / Karen L. Mallia
- Exporting gender bias : Anglo-American echoes in Swedish advertising creative departments / Jean M. Grow
- Decoding : feminist analyses of intersectional advertising audiences
- Engaging in consumer citizenship : latina audiences and advertising in women's ethnic magazines / Jillian M. Báez
- "You get a very conflicting view" : postfeminism, contradiction, and women of color's responses to representations of women in advertisements / Leandra H. Hernández
- Social exclusion and gay consumers' boycott and buycott decisions / Wanhsiu Sunny Tsai and Xiaoqi Han
- Professional development : historiography and biography
- The curious story of home economics' contribution to women's careers in advertising, 1940s to 1960s / Kimberly Wilmot Voss
- A woman's place : career success and early twentieth century women's advertising clubs / Jeanie E. Wills
- Closing arguments : a feminist education for advertising students / Kim Golombisky.