Sports marketing 2020-2021 /

Sports marketing 2020-2021 /

Bibliographic Details
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Format: eBook
Language:English
Published: Miramar, FL : Richard K. Miller & Associates, [2020]
Edition:19th edition.
Series:RKMA market research handbook series.
Subjects:
Sports > United States > Marketing > Handbooks, manuals, etc.
Sports > United States > Marketing > Statistics.
Sports > Marketing > Handbooks, manuals, etc.
Sports > Marketing > Statistics.
Marketing research > United States > Handbooks, manuals, etc.
Marketing research.
Sports > Marketing.
United States.
Handbooks and manuals.
Statistics.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • PART I. THE U.S. SPORTS MARKET
  • 1. Market Summary
  • 2. Sports Fans
  • 3. Professional Sports
  • 4. Athletes
  • 5. Participation & Recreation
  • 6. Top Sports Cities
  • PART II. SPORTS MARKET SEGMENTS
  • 7. Advertising & Sponsorships
  • 8. Agents & Agencies
  • 9. Concessions
  • 10. Fantasy Sports
  • 11. Fitness & Health Clubs
  • 12. Game Promotions
  • 13. Licensed Merchandise
  • 14. Memorabilia
  • 15. Sports Betting 16. Sporting Goods
  • 17. Sports Halls Of Fame & Museums
  • 18. Sports Travel
  • 19. Ticketing
  • PART III. VENUES
  • 20. Professional Sports Stadiums & Arenas
  • 21. Collegiate Stadiums and Arenas
  • 22. Sports Facility Construction
  • 23. Naming Rights
  • 24. Premium Seating
  • 25. Speedways
  • PART IV. SPORTS MEDIA 26. Sports Television Broadcasting
  • 27. Sports Radio
  • 28. Sports Periodicals
  • 29. Newspaper Sports Sections
  • 30. Sports Online
  • 31. Podcasts
  • 32. Social Media
  • PART V. MAJOR EVENTS
  • 33. All-Star Games - 34. Championship Parades
  • 35. College Football Playoff & Bowl Games
  • 36. FIFA Men's World Cup
  • 37. FIFA Women's World Cup
  • 38. Indianapolis 500
  • 39. Kentucky Derby
  • 40. NBA Finals
  • . 41. NCAA Men's Final Four
  • 42. NCAA Women's Final Four
  • 43. Olympic Games
  • 44. Rugby World Cup
  • 45. Stanley Cup
  • 46. Super Bowl
  • 47. World Series
  • PART VI. PROFESSIONAL LEAGUE SPORTS
  • 48. Major League Baseball
  • 49. National Basketball Association
  • 50. National Football League
  • 51. National Hockey League
  • 52. Major League Soccer
  • 53. Premier League
  • 54. UEFA Champions League
  • 55. Major League Lacrosse
  • 56 National Lacrosse League
  • 57. Premier Lacrosse League
  • 58. Major League Rugby
  • 59. Canadian Football League
  • 60. Arena Football League
  • 61. Minor League Baseball
  • 62. Minor League Hockey
  • 63. NBA G League
  • 64. United Soccer League
  • PART VII. WOMEN'S LEAGUE SPORTS
  • 65. Women's National Basketball Association
  • 66. Legends Football League
  • 67. National Pro Fastpitch
  • 68. National Women's Hockey League
  • 69. National Women's Soccer League
  • PART VIII. COLLEGIATE & HIGH SCHOOL SPORTS
  • 70. College Athletic Programs
  • 71. Division I Conferences
  • . 72. NCAA Sports
  • 73. NCAA Football
  • 74. NCAA Men's Basketball
  • 75. NCAA Women's Basketball
  • . 76 High School Sports
  • 77. Youth Team Sports
  • PART IX. FIGHTING SPORTS
  • 78. Boxing
  • 79. Ultimate Fighting Championship
  • 80. World Wrestling Entertainment
  • PART X. GOLF
  • 81. Golf Participation
  • 82. Golf Courses
  • 83. Men's Tour
  • 84. Women's Tour
  • 85. Major Tournaments
  • PART XI. MOTORSPORTS
  • 86. IndyCar
  • 87. NASCAR
  • 88. Formula One
  • 89. Formula E
  • 90. NHRA Drag Racing
  • 91. SportsCar Championship
  • 92. World Of Outlaws
  • 93. Motorcycle Racing
  • PART XII. TENNIS
  • 94. Tennis Participation
  • 95 Tennis Ventures
  • 96. Men's Tours
  • 97. Women's Tours
  • 98. Major Tournaments
  • PART XIII. ESPORTS
  • 99. Esports Market Assessment
  • 100. Leagues & Championships
  • 101. Esports Venues
  • 102. Media & Advertising
  • 103. Collegiate Esports
  • PART XIV. RODEO
  • 104. Rodeo Fans
  • 105. Professional Rodeo Cowboys Association
  • 106. Professional Bull Riders
  • PART XV. ORGANIZED SPORTS/COMPETITIONS
  • 107. Air Racing
  • 108. America's Cup
  • 109. Bass Fishing & Sportfishing
  • 110. Bowling
  • 111. Competitive Cheerleading
  • 112. Cricket
  • 113. Cycling
  • 114. Darts
  • 115. Dog Shows
  • 116. Drone Racing 117. Equestrian
  • 118. Events For Athletes With Disabilities
  • 119. Figure Skating
  • 120. Fitness & Strength Competitions
  • 121. Gymnastics
  • 122. Horse Racing
  • 123. International Champions Cup
  • 124. Lacrosse
  • 125. Marathons & Endurance Events
  • 126. Mountain Bike Races
  • 127. Roller Derby
  • 128. Rowing
  • 129. Rugby
  • 130. Senior Games
  • 131. Skiing & Snowboarding
  • 132. Soccer
  • 133. Softball
  • 134. Sport Climbing
  • 135. State Games
  • 136. Surfing
  • 137. Swimming, Diving & Water Polo
  • 138. Track & Field
  • 139. Triathlons
  • 140 Ultimate 141. Volleyball
  • 142. X Games
  • Appendix A. Academic Centers
  • Appendix B. Analysts
  • Appendix C. Associations
  • Appendix D. College Degree Programs in Sports Business Appendix E Periodicals
  • Appendix F. Sports Commissions.