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|a Mowat, Jon,
|e author.
|0 http://id.loc.gov/authorities/names/n2018007381
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| 245 |
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|a Video marketing strategy :
|b harness the power of online video to drive brand growth /
|c Jon Mowat.
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| 264 |
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|a London, United Kingdom ;
|a New York, NY, USA :
|b Kogan Page Limited,
|c 2018.
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| 300 |
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|a 1 online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
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|a Includes bibliographical references and index.
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|a <Ul style='padding-top:0;padding-left:0;list-style:none;'>Section -- ONE: Video Marketing Strategy: An Introduction <ul style='padding-top:0;list-style:none;'>Chapter -- 01: What Is Video Marketing?; Chapter -- 02: The Growth of Video Marketing; Chapter -- 03: Why Video Marketing Works; Chapter -- 04: Video Types and Approaches; Chapter -- 05: Which Online Video Platforms (OVP) Should Brands Use? Chapter -- 06: Conclusion to Section 1; Section -- TWO: Creating Great Videos <ul style='padding-top:0;list-style:none;'>Chapter -- 07: Creating Great Videos: An Introduction; Chapter -- 08: The Basics of Video Marketing; Chapter -- 09: The Magic Formula for Great Video: An Introduction; Chapter -- 10: The Magic Formula: Planning Effective Video Campaigns; Chapter -- 11: The Magic Formula: Storytelling and Creative That Changes Behaviour; Chapter -- 12: The Magic Formula:
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| 505 |
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|a Measurement and Testing; Chapter -- 13: The Dark Underbelly of Video Advertising: How To Avoid Losing Money; Section -- THREE: DIY Video Projects <ul style='padding-top:0;list-style:none;'>Chapter -- 14: DIY Video: An Introduction; Chapter -- 15: DIY Video: Filming On A Smartphone; Chapter -- 16: DIY Video: Filming On DSLRs; Chapter -- 17: DIY Video: Advanced Filming Tips; Chapter -- 18: DIY Video: Editing; Section -- FOUR: Creating Effective Video Campaigns <ul style='padding-top:0;list-style:none;'>Chapter -- 19: Multi-Video Campaigns: An Introduction; Chapter -- 20: Steps 1 and 2: Where Your Brand Content Is Now and Setting Goals; Chapter -- 21: Step 3: Content Planning and Programming Strategy; Chapter -- 22: Step 4: Building the Perfect Content Hub; Chapter -- 23: Step 5: Creating High-Volume Video Content -- and Making It Easy; Chapter -- 24: Step 6:
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|a Multi-Video Campaign Activation and Testing (How To Grow ROI); Chapter -- 25: Adding Live Video To Your Campaign; Chapter -- 26: Multi-Video Campaigns: A Summary;
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| 588 |
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|a Description based on online resource; title from digital title page (viewed on April 13, 2018).
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| 500 |
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|a Electronic resource.
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| 650 |
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|a Internet marketing.
|0 http://id.loc.gov/authorities/subjects/sh95005028
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| 650 |
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|a Internet videos.
|0 http://id.loc.gov/authorities/subjects/sh2007001612
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| 655 |
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7 |
|a Electronic books.
|2 local
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2 |
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|a ProQuest (Firm)
|0 http://id.loc.gov/authorities/names/n2007068018
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| 776 |
1 |
8 |
|i Print version:
|a Mowat, Jon, author.
|t Video marketing strategy
|d London ; New York : Kogan Page, 2018
|z 9780749481599
|w (DLC) 2018005729
|
| 856 |
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|u http://proxy.library.tamu.edu/login?url=https://ebookcentral.proquest.com/lib/tamucs/detail.action?docID=5316911
|y Connect to the full text of this electronic book
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|a Texas A&M University
|b College Station
|c Electronic Resources
|d Available Online
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|e HF5415.1265 .M69 2018
|h Library of Congress classification
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| 998 |
f |
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|a HF5415.1265 .M69 2018
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|l Available Online
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