The laws of brand storytelling : win -- and keep -- your customers' hearts + minds /

"From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling -- the definitive quick-reading rulebook for how to use powerful storytelling to win over customers' hearts, minds, and long-term loyalty We have been sh...

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Bibliographic Details

Main Authors:	Walter, Ekaterina (Author), Gioglio, Jessica (Author)
Format:	Book
Language:	English
Published:	New York : McGraw-Hill Education, [2019]
Subjects:	Marketing. Storytelling > Economic aspects. BUSINESS & ECONOMICS / Marketing / General.