Fashion myths : a cultural critique /
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, id...
|Series:||Cultural and media studies.
|Online Access:||Connect to the full text of this electronic book|
InternetConnect to the full text of this electronic book
GT521 .M45 2013
|Call Number||Status||Get It|
|GT521 .M45 2013||Available|