Fashion myths : a cultural critique /
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, id...
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| Format: | eBook |
| Language: | English |
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Bielefeld :
Transcript,
[2013]
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| Series: | Cultural and media studies.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | Besides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates. |
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| Physical Description: | 1 online resource (166 pages). |
| Bibliography: | Includes bibliographical references (pages 157-166). |
| ISBN: | 9783839424377 3839424372 |