Fashion myths : a cultural critique /

Besides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, id...

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Bibliographic Details
Main Author: Meinhold, Roman (Author)
Corporate Author: JSTOR (Organization)
Other Authors: Irons, John, 1942- (Translator)
Format: eBook
Published: Bielefeld : Transcript, [2013]
Series:Cultural and media studies.
Online Access:Connect to the full text of this electronic book


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Call Number: GT521 .M45 2013
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