Fashion myths : a cultural critique /
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, id...
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| Format: | eBook |
| Language: | English |
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Bielefeld :
Transcript,
[2013]
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| Series: | Cultural and media studies.
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| Online Access: | Connect to the full text of this electronic book |