Political campaign communication : principles and practices /
Provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors discuss all aspects of campaign communication, from buttons and yard signs to the use of social media, and draw on a wealth of communication theor...
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Bibliographic Details
| Main Authors: |
Trent, Judith S.
(Author),
Friedenberg, Robert V.
(Author),
Denton, Robert E., Jr
(Author) |
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| Format: | Book
|
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| Language: | English |
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| Published: |
Lanham, Maryland :
Rowman & Littlefield,
[2016]
|
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| Edition: | Eighth edition. |
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| Series: | Communication, media, and politics.
|
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| Subjects: | |
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