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|a 1498528333
|q electronic book
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|a 9781498528337
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|z 9781498528320
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|a (DLC)ebc5608755
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|a 659.101
|2 23
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|a Feminist perspectives on advertising :
|b what's the big idea? /
|c edited by Kim Golombisky.
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| 264 |
|
1 |
|a Lanham, Maryland :
|b Lexington Books, an imprint of The Rowman & Littlefield Publshing Group, Inc.,
|c [2019]
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| 300 |
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|a 1 online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Part I: HISTORICIZE THIS! An Introduction to Some Big Ideas for Critical Feminist Advertising Studies / Kim Golombisky -- From Aunt Jemima to Beyoncé: Twitter, Consumer Agency, and the Transformation of the Black Female Image in Advertising / Patricia G. Davis -- Black Women's Hair Politics in Advertising / Natalie A. Mitchell and Angelica Morris -- Driving Her to Distraction: Women, Modernity, and the Disciplinary Discourse of 1920s Automobile Advertising / Roseann M. Mandziuk -- Part II: ADVERTISING BODY POLITICS. Lesbian Consumers and the Myth of an LGBT Consumer Market / Gillian W. Oakenfull -- Women who Experience Depression Interpret Advertising Representations of Women with Depression: A Feminist Disability Studies Perspective / Ella Houston -- Middle-Aged Women, Antiaging Advertising, and an Accidental Politics of the Unmarked / Kim Golombisky -- Corporeal Commodification: Chinese Women's Bodies as Advertisements / Carol M. Liebler, Li Chen, and Anqi Peng -- Part III: MEDIA REPS. Representations of Race/Ethnicity, Gender, Class, and Power in 1,084 Prime-time TV Commercials from 2005 / Janie Marie Collins -- The Modern Man in Ghanaian Radio Adverts: A Reproduction of or a Challenge to Traditional Gender Practices? / Grace Diabah -- Woman as Product Stand-In: Branding Straight Metrosexuality in Men's Magazine Fashion Advertising / Jennifer Ford Stamps and Kim Golombisky -- Beyond the Fringe? Market Desirability and Alternative Sexuality in Advertising News / Angela T. Ragusa -- Part IV: REPRODUCTION AND POSTFEMINIST EMPOWERMENT. We're Way "Beyond Birth Control": Women's Reproductive Health, Gendered Consumption, and Direct-to-Consumer Advertising / Whitney Peoples -- "Thank You, Mom": Mothers, Olympic Athletes, and Proctor & Gamble's Global Brand / Dunja Antunovic and Michelle Rodino-Colocino -- The Limits of Women's Environmentalism in Seventh Generation's Digital Advertising / Cara Okopny.
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| 588 |
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|a Description based on online resource; title from digital title page (viewed on January 23, 2019).
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| 500 |
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|a Electronic resource.
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| 650 |
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0 |
|a Advertising
|x Social aspects.
|0 http://id.loc.gov/authorities/subjects/sh85001172
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| 650 |
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|a Advertising and women.
|0 http://id.loc.gov/authorities/subjects/sh2008008079
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| 650 |
|
0 |
|a Feminist theory.
|0 http://id.loc.gov/authorities/subjects/sh90002282
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| 655 |
|
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|a Electronic books.
|2 local
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| 700 |
1 |
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|a Golombisky, Kim,
|e editor.
|0 http://id.loc.gov/authorities/names/no2010060461
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| 710 |
2 |
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|a ProQuest (Firm)
|0 http://id.loc.gov/authorities/names/n2007068018
|
| 776 |
1 |
8 |
|i Print version:
|t Feminist perspectives on advertising
|d Lanham : Lexington Books, [2019]
|z 9781498528320
|w (DLC) 2018042614
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| 856 |
4 |
0 |
|u http://proxy.library.tamu.edu/login?url=https://ebookcentral.proquest.com/lib/tamucs/detail.action?docID=5608755
|z Connect to the full text of this electronic book
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|a Texas A&M University
|b College Station
|c Electronic Resources
|d Available Online
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|e HF5821 .F44 2019
|h Library of Congress classification
|
| 998 |
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|a HF5821 .F44 2019
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