Feminist perspectives on advertising : what's the big idea? /

Feminist perspectives on advertising : what's the big idea? /

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Golombisky, Kim (Editor)
Format: eBook
Language:English
Published: Lanham, Maryland : Lexington Books, an imprint of The Rowman & Littlefield Publshing Group, Inc., [2019]
Subjects:
Advertising > Social aspects.
Advertising and women.
Feminist theory.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Part I: HISTORICIZE THIS! An Introduction to Some Big Ideas for Critical Feminist Advertising Studies / Kim Golombisky
  • From Aunt Jemima to BeyoncĂ©: Twitter, Consumer Agency, and the Transformation of the Black Female Image in Advertising / Patricia G. Davis
  • Black Women's Hair Politics in Advertising / Natalie A. Mitchell and Angelica Morris
  • Driving Her to Distraction: Women, Modernity, and the Disciplinary Discourse of 1920s Automobile Advertising / Roseann M. Mandziuk
  • Part II: ADVERTISING BODY POLITICS. Lesbian Consumers and the Myth of an LGBT Consumer Market / Gillian W. Oakenfull
  • Women who Experience Depression Interpret Advertising Representations of Women with Depression: A Feminist Disability Studies Perspective / Ella Houston
  • Middle-Aged Women, Antiaging Advertising, and an Accidental Politics of the Unmarked / Kim Golombisky
  • Corporeal Commodification: Chinese Women's Bodies as Advertisements / Carol M. Liebler, Li Chen, and Anqi Peng
  • Part III: MEDIA REPS. Representations of Race/Ethnicity, Gender, Class, and Power in 1,084 Prime-time TV Commercials from 2005 / Janie Marie Collins
  • The Modern Man in Ghanaian Radio Adverts: A Reproduction of or a Challenge to Traditional Gender Practices? / Grace Diabah
  • Woman as Product Stand-In: Branding Straight Metrosexuality in Men's Magazine Fashion Advertising / Jennifer Ford Stamps and Kim Golombisky
  • Beyond the Fringe? Market Desirability and Alternative Sexuality in Advertising News / Angela T. Ragusa
  • Part IV: REPRODUCTION AND POSTFEMINIST EMPOWERMENT. We're Way "Beyond Birth Control": Women's Reproductive Health, Gendered Consumption, and Direct-to-Consumer Advertising / Whitney Peoples
  • "Thank You, Mom": Mothers, Olympic Athletes, and Proctor & Gamble's Global Brand / Dunja Antunovic and Michelle Rodino-Colocino
  • The Limits of Women's Environmentalism in Seventh Generation's Digital Advertising / Cara Okopny.