Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs /
To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews we...
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Corporate Authors: | , |
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Format: | eBook |
Language: | German |
Published: |
Frankfurt am Main, Germany :
PL Academic Research,
2013.
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Series: | Forschungsergebnisse der Wirtschaftsuniversität Wien ;
Bd. 61. |
Subjects: | |
Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
Call Number: |
HF5415.525 .H64 2013eb |
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Call Number | Status | Get It |
HF5415.525 .H64 2013eb | Available |