Corporate patronage of art & architecture in the United States, late 19th century to the present /

This interdisciplinary collection of case studies rethinks corporate patronage in the United States and reveals the central role corporations have played in shaping American culture. This volume offers new methodologies and models for the subject of corporate patronage, and contains an extensive bib...

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Bibliographic Details
Other Authors: Jovanovich, Monica (Editor), Renn, Melissa (Editor)
Format: Book
Language:English
Published: New York : Bloomsbury Visual Arts, 2019.
Series:Contextualizing art markets.
Subjects:

MARC

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245 0 0 |a Corporate patronage of art & architecture in the United States, late 19th century to the present /  |c edited by Monica Jovanovich and Melissa Renn. 
246 3 0 |a Corporate patronage of art and architecture in the United States, late 19th century to the present 
264 1 |a New York :  |b Bloomsbury Visual Arts,  |c 2019. 
300 |a xiv, 285 pages, 8 unnumbered pages of color plates :  |b illustrations ;  |c 24 cm. 
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337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
490 1 |a Contextualizing Art Markets 
504 |a Includes bibliographical references (pages [249]-269) and index. 
505 0 |a Corporate patronage at the crossroads : situating Diego Rivera's 'Rockefeller Mural' then and now / Mary K. Coffey -- Merchants, manufacturers, and museums : the patronage networks of modern design in the United States, 1930s-1950s / Margaret Maile Petty -- From bank lobbies to sportswear : Julie Mehretu, Kehinde Wiley, and the shift in corporate patronage in the twenty-first century / Daniel Haxall. 
520 |a This interdisciplinary collection of case studies rethinks corporate patronage in the United States and reveals the central role corporations have played in shaping American culture. This volume offers new methodologies and models for the subject of corporate patronage, and contains an extensive bibliography on corporate patronage, art collections and exhibitions, sponsorship and philanthropy in the United States. The case studies herein go beyond the usual focus on corporate sponsorship and collecting to explore the complex organizational networks and motivations behind corporate commissions. Featuring chapters on Margaret Bourke-White, Julie Mehretu, Maxfield Parrish, Pablo Picasso, Diego Rivera, Eugene Savage, Millard Sheets and Kehinde Wiley, as well as studies on Andrew Carnegie, Andrew Mellon, John D. Rockefeller Sr. and Jr. and Dorothy Shaver, and companies such as Herman Miller and Lord and Taylor, this volume looks at a wide array of works, ranging from sculpture, photography, mosaics and murals to advertisements, department store displays, sportswear, medical schools and public libraries. 
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