Break through the noise : the nine rules to capture global attention /

Break through the noise : the nine rules to capture global attention /

The internet is an extremely noisy place. Why does some content break through and reach millions of people, while so much else doesn't? The odds of landing your video on YouTube's front page are a staggering one in two million. But Tim Staples has beaten those odds thirty-five times and ha...

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Bibliographic Details
Main Authors: Staples, Tim (Marketing consultant) (Author), Young, Josh (Joshua D.) (Author)
Format: Book
Language:English
Published: Boston : Houghton Mifflin Harcourt, [2019]
Subjects:
Internet advertising.
Internet videos.
Viral marketing.
Internet marketing.
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing.
Table of Contents:
  • Introduction: Nobody cares
  • Rule 1: Be shareable
  • Rule 2: Understand the science
  • Rule 3: Focus on value
  • Rule 4: Find your voice
  • Rule 5: Crush the headline
  • Rule 6: Ride the wave
  • Rule 7: Flip the script
  • Rule 8: Know your platforms
  • Rule 9: Test before you invest
  • Epilogue: Finding your way with the new rules.