Billion dollar brand club : how Dollar Shave Club, Warby Parker, and other disruptors are remaking what we buy /

A leading business journalist takes us inside a business revolution, the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy. Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love's lingerie designed specifica...

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Bibliographic Details

Main Author:	Ingrassia, Lawrence (Author)
Format:	Book
Language:	English
Published:	New York : Henry Holt and Company, [2020]
Edition:	First edition.
Subjects:	New business enterprises > United States. Branding (Marketing) > United States. Disruptive technologies > United States.