Graphic design before graphic designers : the printer as designer and craftsman 1700-1914 /
Although the term was not coined until the 1920s, graphic design existed long before there were any graphic designers. This lavish volume is a vibrant mix of beautifully crafted printed ephemera from the past. It is a visual journey through the pre-history of graphic design, charting the printer...
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| Format: | Book |
| Language: | English |
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New York, N.Y. :
Thames & Hudson,
2012.
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Table of Contents:
- Alternative functions of the black art : Letterpress printing and working conditions ; Training and aptitude ; The status of the early letterpress jobbing printer ; The sign-writer ; The jobbing engraver ; The engraved writing manual ; The engraved frontispiece and title page
- Celebrating the challenge of change : Handicraft to mechanized industry ; Early nineteenth-century European typeface design ; Display typefaces: British typefoundries ; Popular reading: broadsides, chapbooks and almanacs ; Newspapers and early advertising ; Advertising and the growing influence of the USA ; Display typefaces: American wood type
- Mechanization and international ambition : The influence of mechanization on the status of design ; Advertising and the advertising agency ; Packaging and the retail business ; Posters and the entertainment business ; Information design for transport systems ; Lithography and the advent of colour printing ; Mechanization and the failures of training ; Early photography and its influence on illustration ; The elevation of the jobbing printer
- Artistic aspirations for mass communication : The apprentice and technical college ; The United States and artistic printing ; Artistic printing in Britain ; Photography and printing technology ; Colour printing and advertising
- The rise of advertising and design : From Arts and Crafts to Art Nouveau ; Art, design and the cultural magazine ; The fall of artistic printing ; The mechanization of type composition ; The commercial artist and the poster
- Printing at the service of design : Craft, science and revival ; The independent designer ; Designers working with printers ; Establishing credibility for design ; Graphic design and the graphic designer ; Postscript.