Cases in public relations strategy /
Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore succes...
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Bibliographic Details
| Other Authors: |
St. John, Burton, 1957-
(Editor),
Martinelli, Diana Knott
(Editor),
Pritchard, Robert S.
(Editor),
Spaulding, Cylor
(Editor) |
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| Format: | Book
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| Language: | English |
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| Published: |
Thousand Oaks, California :
SAGE Publications, Inc.,
[2019]
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| Subjects: | |
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