Influence : science and practice /

"What factors cause someone to say yes? And which techniques most effectively use these factors to bring about such compliance? In his best-selling book, Robert Cialdini, former salesperson, fund-raiser, and advertiser, and current professor of social psychology, examines the science and practi...

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Bibliographic Details
Main Author: Cialdini, Robert B. (Author)
Format: Book
Language:English
Published: Boston : Pearson Education, [2009]
Edition:Fifth edition.
Subjects:

Evans: Library Stacks

Holdings details from Evans: Library Stacks
Call Number: BF774 .C53 2009
 
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BF774 .C53 2009 In transit