ESPN and the changing sports media landscape /

"As ESPN faces down its 40th birthday in 2019; this book considers the ways in which ESPN is one again reinventing itself. For example, a new broadcast facility in New York City, the start-up of ESPN+, SportsCenter on Snapchat. In our last book The ESPN Effect (2014), we made the observation ES...

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Bibliographic Details
Other Authors: Armfield, Greg G. (Editor), McGuire, John, 1961- (Editor), Earnheardt, Adam C., 1970- (Editor)
Format: Book
Published: New York : Peter Lang, [2019]
Series:Communication, sport, and society ; v. 2.
Table of Contents:
  • Preface : September 8, 2011 / Greg G. Armfield, John McGuire, and Adam C. Earnheardt
  • Sports programming as a public good : a complicated congressional legacy / Stephen W. Dittmore
  • ESPN's search for a sustained global competitive advantage / David Bockino
  • A whole new ball game? The changing European sports rights marketplace / Paul Smith
  • Ascending as the fantasy giant : ESPN fantasy, mainstreaming fantasy gaming, and the role of Goliath / Brody J. Ruihley and Andrew C. Billings
  • ESPN and esports : capturing and joining a rising sport / Steve Young, Sean Fourney, and Braden Bagley
  • Tune it or stream it? Can millennials and the internet save ESPN? / Kevin Hull, Miles Romney, and David Cassilo
  • ESPN's double standard? The politics of frame and tone in sports / Ryan Broussard and Jonathan Graffeo
  • A fireable offense? Jemele Hill and the rhetoric of public correction / Katherine L. Lavelle
  • Jemele Hill, twitter, and ESPN : thinking inside the (potter) box / David Staton
  • Adapting to the digital age : ESPN's crisis communication during the 2015 and 2017 layoffs / J. Scott Smith
  • The present (but not future) ESPN ombudsman : levying accountability through the inception of the digital age / Xavier Ramon, José Luis Rojas Torrijos, and Andrew C. Billings
  • Sportscenter at 40 : evolving with the times / John McGuire
  • ESPN's evolving mobile motives : development, consumption, competition / Jake Kucek, Zach Humphreys, Adam C. Earnheardt, and Greg G. Armfield
  • Creation of the Longhorn Network : shadow of a dying business model / Jared Johnson
  • National vs. local : Fox Sports 1 and Fox Sports networks in the 2010s / William M. Kunz
  • "Seeking a storybook ending" : examining the future distribution of women's sporting events / Anji L. Phillips and Dunja Antunovic
  • "Tying the brand to something a little bit bigger" : a political economy analysis of ESPNW / Sarah Wolter
  • Storytelling at the worldwide leader in sports : an interview with John Walsh, executive vice president of ESPN, retired / Michael L. Butterworth
  • Modern pathways of sports consumption : an interview with Paul Melvin, senior director of communications for ESPN / Melvin Lewis
  • Sports media in 2020 : patterns, trends, and crystal-ball gazing / Andreas Hebbel-Seeger & Thomas Horky
  • Visualizing 2020 : the future of sports media panel discussion : a panel presented at the International Association of Communication and Sports (IACS) 11th summit on communication and sport.