Represented : the Black imagemakers who reimagined African American citizenship /
In 1948, Moss Kendrix, a former New Deal public relations officer, founded a highly successful, Washington, D.C.-based public relations firm, the flagship client of which was the Coca-Cola Company. As the first black pitchman for Coca-Cola, Kendrix found his way into the rarefied world of white corp...
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| Format: | Book |
| Language: | English |
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Philadelphia :
University of Pennsylvania Press,
[2019]
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| Series: | American business, politics, and society.
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| Subjects: |