Represented : the Black imagemakers who reimagined African American citizenship /

Represented : the Black imagemakers who reimagined African American citizenship /

Show other versions (1)

In 1948, Moss Kendrix, a former New Deal public relations officer, founded a highly successful, Washington, D.C.-based public relations firm, the flagship client of which was the Coca-Cola Company. As the first black pitchman for Coca-Cola, Kendrix found his way into the rarefied world of white corp...

Full description

Bibliographic Details
Main Author: Greer, Brenna Wynn (Author)
Format: Book
Language:English
Published: Philadelphia : University of Pennsylvania Press, [2019]
Series:American business, politics, and society.
Subjects:
Johnson, John H. > (John Harold), > 1918-2005.
Kendrix, Moss Hyles, > 1917-1989.
Parks, Gordon, > 1912-2006.
1900-1999
African Americans and mass media > History > 20th century.
African Americans in advertising > History > 20th century.
African Americans in mass media > History > 20th century.
African Americans in the mass media industry > History > 20th century.
African Americans > Civil rights > History > 20th century.
Civil rights movements > United States > History > 20th century.
African Americans and mass media.
African Americans in advertising.
African Americans in mass media.
African Americans in the mass media industry.
African Americans > Civil rights.
Civil rights movements.
United States.
History.
Table of Contents:
  • Preface
  • Introduction
  • A way in: the public relations of New Deal black citizenship
  • A choice weapon: World War II and black propaganda
  • Selling progress: Liberia and the early Cold War trade in black markets
  • Black appeal: the profits and politics of representing black female sexuality
  • A consuming image: the Civil Rights work of marketing black citizenship
  • What is a Civil Rights image?
  • Notes
  • Index
  • Acknowledgments.