Represented : the Black imagemakers who reimagined African American citizenship /

Represented : the Black imagemakers who reimagined African American citizenship /

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In 1948, Moss Kendrix, a former New Deal public relations officer, founded a highly successful, Washington, D.C.-based public relations firm, the flagship client of which was the Coca-Cola Company. As the first black pitchman for Coca-Cola, Kendrix found his way into the rarefied world of white corp...

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Bibliographic Details
Main Author: Greer, Brenna Wynn (Author)
Format: Book
Language:English
Published: Philadelphia : University of Pennsylvania Press, [2019]
Series:American business, politics, and society.
Subjects:
Johnson, John H. > (John Harold), > 1918-2005.
Kendrix, Moss Hyles, > 1917-1989.
Parks, Gordon, > 1912-2006.
1900-1999
African Americans and mass media > History > 20th century.
African Americans in advertising > History > 20th century.
African Americans in mass media > History > 20th century.
African Americans in the mass media industry > History > 20th century.
African Americans > Civil rights > History > 20th century.
Civil rights movements > United States > History > 20th century.
African Americans and mass media.
African Americans in advertising.
African Americans in mass media.
African Americans in the mass media industry.
African Americans > Civil rights.
Civil rights movements.
United States.
History.

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Call Number: P94.5.A372 U5545 2019
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